我們的業主:

我們是朋友的關系,他中年而不油膩,是個汽車圈內人。由于他的工作范疇是售后的緣故,所以他不僅深諳待客之道,而且了解車主的真正需求,更明白服務客戶所能體現的人情世故。

業主:我們要成為行業標桿。服務交給我們,設計交給你們。

XU Studio:嗯,那現在這個行業的標桿是你滿意的么?

業主:我們要做的更好。

XU Studio:那就讓我們做的再好一點吧。

如此嬉笑間,我們就這樣決定了大家的愿景。

Our owners:

We are friends; he is middle-aged, without annoying features that are often connected to people of his age; and he is an insider of the automobile industry.Since he works in the after-sales sector, he not only knows well what hospitality is all about, but also understands what car owners truly need,As well as the ways of the world reflected by serving customers.

Owner: We want to be the industry benchmark. We are responsible for services, while design is your job.

XU Studio:Well, are you satisfied with the benchmark in this industry now?

Owner: We have to do better.

XU Studio:Then let us do a better job.

Then, the vision was set in such an easy and pleasant conversation.

我們的工作:

其實,對于服務性行業,大家的興奮點還是很高的。原因很簡單,你不僅可以與設計對話,更能通過設計與各行各業的使用者對話,去真實的了解,我們所做的是否被需要、被接受、被認可。

Our work:

In fact, everyone is satisfied with the service industry.The reason is simple. It allows you to talk to both the designer and users from all walks of life,Which makes you truly understand whether what we do is needed, accepted, and recognized or not.

我們所面對的挑戰:

場地本身的條件和地理位置并不理想,甚至可以說非常糟糕,半下沉式的街道關系,多店混雜的空間關系,層高、結構、漏水等多種問題,給我們提供了一個并不太美好的基礎??紤]到將來的客戶多為愛車人士,他們十分珍愛車輛,這樣的環境確實令人擔憂。

Challenges we face:

The conditions and location of the venue itself are not ideal, or it can even be said to be very terrible. Semi-sinking streets, mixed and multiple stores, as well as problems related with floor height, structure, and water leakage, all makes work at the beginning difficult. Considering that most of the customers in the future will be car enthusiasts, and they cherish their cars very much. Such an environment is indeed worrying.

關于設計本身:

項目所針對的人群是對生活品質有一定要求的。因為我們的客人平均會花超過90分鐘的時間呆在這個空間,這是一個相對較長的停留時間。所以,把人和車的空間分離開,對于客戶的體驗與車輛專業操作都會有很大的幫助與提升。光是最有力量的語言,感受到光,就充滿希望。

About the design itself:

The targeted customer group of the project requires a quality life. Our customers will spend an average of more than 90 minutes in this space, which is a relatively long duration of stay. To this end, setting independent spaces for people and vehicles will greatly improve the both customer experience and professional operation of vehicles.Light, full of hope, serves as the most powerful language.

由此我們產生了兩種光的語言:

一種是給予休息區的無限暢想;我們采用了建筑常用的經濟型材料——陽光板,在休息區的頂部用雙向折面的方式,塑造了一個極具未來感的燈光造型。在消弱頂部壓抑感的同時,讓原本并不寬敞的休息區空間配合墻面長向反射,形成無限空間的視覺效果??腿嗽诖藷o論是休息、工作、交談甚至電競都會如同置身于一個未來的場景。

Thus, two languages of light came into being:

One is about the unlimited imagination given to the rest area;We adopted polycarbonate panel- the economical material commonly used in architecture, and created a futuristic lighting shape on the top of the rest area by using a two-way folding method.While weakening the sense of depression on the top, we managed to form a visual effect of infinite space by making the lounge area which is not roomy originally be matched with the long reflection of the wall surface.Customers will feel like to be in a future scenario whether they are resting, working, talking or even playing e-sports.

另一種是給予工作區的精益求精;這里是一個舞臺,每一臺車都是這里的明星。因為我們追求的是給消費者一種極致的服務體驗。所以燈光不單單的是照明的方式,更是每一輛車的舞臺幕布,突出車輛煥然一新的最有效方式。完整的連墻勻光面,對被柱網分割的空間起到了很好的鏈接作用,依次從小到大,在最后提車區域由最大塊均勻的發光面結尾,讓最后愛車的呈現,充滿儀式感。

The other is about giving excellence to the work area;Here is a stage, and every car is a star here. Because what we are pursuing is to make customer experience the best that it can be. Therefore, the lighting, more than a way of illumination, serves as a stage curtain of cars, as well as the most effective way to brighten each and every car. The complete tender glossy surface plays a good role in linking the space divided by the column network. From small to big, it ends with the largest tender glossy surface in the pick-up area, making the appearance of your car full of sense of ritual.

后續:

業主:我覺得我們現在越來越接近目標了。

XU Studio:那意思是這次我們沒有達到?

業主:哈哈,大家都不能太過膨脹吧,來來來,讓我們開始后續的項目吧。

XU Studio:亦甲方亦朋友,互勉同行吧。

Follow-up:

Owner: I think we are getting closer and closer to our goal.

XU Studio:Does that mean we didn’t achieve the goal this time?

Owner: Haha, we cannot think too highly of ourselves. Come and start the follow-up project.

XU Studio:As both clients and friends, let‘s encourage each other and moving forward together.

項目的過程是充滿樂趣與變化的,很多的行業我們也是第一次涉獵或者說第一次嘗試突破原有的壁壘。

對行業的充分了解,對消費者需求的深層次挖掘,對空間可能性的無數次嘗試,都會有利于商業項目的更新與迭代。創新也是我們設計中堅持的首要原則,也希望大家一同互勉前行,要記得來GDAUTO做客。

The whole project is full of fun and changes. We touched many industries or tried to break through original barriers for the first time.

A thorough understanding of the industry, an in-depth digging of consumer demand, and numerous attempts at spatial possibilities will facilitate the updating and iteration of commercial projects. Innovation also comes as the top principle we adhere to in our design. We also hope that everyone can encourage each other and move forward together. Welcome to GD AUTO!

項目信息——

項目地址: 上海, 中國

設計公司:拾集建筑

設計團隊: 徐意俊,羅程宇,許施瑾,蔡夢雨,董加惠

建筑面積: 770平米

主要材料:發光膜,金屬,鏡面,透水地坪

項目年份: 2019

攝影師: Ema

Project information——

Locations: Shanghai, China

Architects: XU Studio

Design Team: Chilcutt Xu, C Luo, Sabrina Xu, Caicai, Judy Dong

Area: 770 sqm

Materials: polycarbonate panel,metal, mirrior

Project Year: 2019

Photographs: Ema